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 It is one of the stars of the last year: Milan. The New York Times put it among the top 5 destinations that should not be missed in 2011. In the last year, despite the crisis, it was one of the few Italian cities that saw an increase in the number of tourists compared to the preceding year (+8%). Not only, it was the first XXI century metropolis that opened a new museum in the main square and the only one to have organised Fuori Salone events that involved the entire city and attracted international tourists. It is also the fashion, design and opera capital and home to the reigning football world cup champions. Finally it is the city of Expo 2015, where it will be in the world spotlight. For the first time Néo is dedicating an entire issue to a city. We have chosen Milan for its success... and also for the continuing support that the city has given to the néo project.
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NèoInternational

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INTERNATIONAL MILAN
1. CULTURAL CHIC TOURISM: THE PEARLS OF MILAN
According to the New York Times, Milan is the capital of cultural-chic tourism and deserves to be among the top five destinations worth visiting in 2011. What are the pearls that attract the most interest from the media and international tourists? (click here for articles and videos)
2. NEW FRONTIERS IN CREATIVITY
Photographic and design workshops, showrooms and spaces dedicated to art are redesigning the cosmopolitan identity of Milan. From fuori saloni events, to installations and performances united by the search for an international identity. Who are the archi-stars and the artistic chefs in Milan?... (click here for articles and videos)
3. MILAN IN THE WORLD: EXPO
In 2015 Milan will be the centre of the World for the Universal Exposition. Between 2011 and 2020, as established by a study by Bocconi University, Expo Milan will employ around 61 thousand people and generate a total turnover of around 69 billion euro... (click here for articles and videos)
4. OPPORTUNITIES FOR YOUNG PEOPLE!
For centuries the crossroads of knowledge the Lombardy city continues its long tradition as a centre of university research and training excellence on a European and international level. Yet that is not all, because it is here that dreams become reality... opportunities for young people!... (click here for articles and videos)
5. THE CITY OF EVENTS
It has become the capital of large international events: Fuori Salone, Fashion Week, Mito, LED as well as concerts that become cult events. We look back at the biggest concerts in the history of rock and pop that have taken place in Milan. From the Beatles to the queen of pop... (click here for articles and videos)
 
A YEAR OF TOURISM MARKETING PROJECTS
ERASMUS - MILAN/BERLIN

Milan: tourism 2.0
Milan, a thousand and one nights of events
 
MILAN SUMMER SCHOOL 2011

The courses
The community
The Social Program
 
 
 neoenews.com néo n° 23 - May 2011 edited by neoreporters.com Made by Ubivis srlEventi a Milano
 
ISSUE IN COLLABORATION WITH: turismo.milano.it
ISSUE EDITED BY: Daria Raiti and Laura Patané. Editor: Miryam Oca (Spain), Annie Breen (UK), Jessica Graupner (Germany), Nadezda Kantur (Russia)
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